Abstract geometric art with squares and circles in green, yellow, and orange hues.

Hi, I’m Matt.

Close-up of a man with a beard and styled hair standing outdoors, wearing a patterned shirt.

With 15 years of product design experience, I tackle complex challenges with a blend of holistic thinking, strategic insight, and hands-on execution to deliver solutions with measurable impact.

My friends often call me a “mad scientist,” and when I’m not designing, there’s a 99.786% chance you’ll find me in my studio producing some original tracks or out and about with my puppy, Henry.

My Experience

Throughout my career, I have led the design and development of core B2B and B2C platforms from the ground up, focusing on meeting evolving user needs with innovative solutions.

I specialize,. in fostering a collaborative design culture, integrating diverse perspectives, and ensuring that every decision is backed by a deep understanding of user needs.

My expertise lies in balancing business goals with human-centered design to create solutions that not only delight users but also drive results.

  • Led a design team with designers embedded across multiple cross-functional teams, introduced design sprints to enhance team collaboration and streamline experiences across all of Spotnana’s travel platform products.

    • Spearheaded the end-to-end redesign of their responsive web and iOS apps.

    • Reduced friction and improved performance for travel managers, agents, and consumers.

    • Optimized the Agile product design process, creating a more efficient cycle of ideation, design, iteration, and quality improvements.

    • Collaborated closely with stakeholders to address business and user challenges, resulting in increased user adoption, engagement, and improved client conversion.

  • Built and led the product design team for the leading technology and software infrastructure company serving the cannabis industry. Projects ranged from point of sale, logistics, and manufacturing tools across web and mobile.

  • Built the product design team from the ground up and doubled its size by integrating design thinking with product and engineering. I established processes, structured the organization and teams, and created strategic hiring and onboarding plans.

    I remained hands-on, collaborating closely with my team to design and prototype North Star concepts. I also conducted research and validation of new features and ideas, ensuring that our solutions were user-focused and effectively met market and business needs .

  • Collaborated with clients and key stakeholders to understand requirements and design user experiences aligned with their business goals.

    Led design thinking workshops, usability testing, and prototyping to explore solutions, delivering final designs that transformed ideas into practical products.

    Worked closely with business analysts, project managers, and IT teams to translate business problems into actionable design strategies.

  • Smartphone displaying a flight booking app with a search for flights from Berlin to London.
  • Person holding a notebook with sketches of website wireframes, dressed in sneakers, with a city view in the background.
  • Tablet displaying analytics dashboard on wooden table with water bottle and jump rope
  • Smartphone displaying a mobile app dashboard with revenue, tips, and churn rate statistics.
  • Person holding an open notebook with handwritten notes and colored diagrams, viewed from above. Feet in sneakers are visible, resting on a window ledge overlooking a cityscape.
  • Tablet displaying a video prediction analytics dashboard with metrics.
  • Complex flowcharts displaying a product development and design process, including sprint cycles, design and development tasks, and QA processes on a teal background.
  • Person holding a smartphone displaying a flight itinerary, showing a flight from Charlotte to Santa Ana on July 31, 2022, with details like airline, flight number, and cabin class.
  • Open notebook with grid paper showing hand-drawn website or app wireframes, held by a person wearing black and white sneakers, with a cityscape view from above through a glass window.
  • Tablet displaying map and lists on a woven mat, next to keyboard, camera, pen, ruler, and plant.
  • Laptop displaying data management dashboard with charts and tables on screen, surrounded by closed laptops on a dark surface.
  • Person viewing a tablet displaying a data dashboard with graphs, charts, and subscriber information on a desk next to a laptop.
  • Workspace with a computer monitor displaying logistics software, keyboard, headphones, potted plants, and wall decor.
  • Sports-related flat lay with a smartphone displaying a fantasy sports app, a white baseball cap, a worn baseball glove, and a pair of athletic shoes on a gravel surface.
  • Tablet displaying a cannabis product listing and purchase summary, placed on concrete blocks.
  • Computer screen displaying a travel planning application with options for interview, meeting, event, trainings, relocation, and other types of trips on a desk.
  • Smartphone displaying a sports league app interface with team information and matchups, placed on a textured gray surface.
  • Person holding smartphone with airline app open, next to luggage on airport trolley.
  • Flight search interface with options for Berlin to London on desktop and mobile screens, displaying flight details, prices, and classes.

Core Skills

  • Leading cross-functional design teams, aligning design vision with business goals, and overseeing scalable product design operations.

  • Building and maintaining a strong, connected team culture in distributed and remote working environments.

  • Successfully scaling design teams (up to 14 designers), fostering growth, and mentoring team members to achieve their personal and professional development goals.

  • Crafting design systems that are scalable, adaptable, and aligned with brand identity and business strategy.

  • Expertise in cross-functional collaboration with product, engineering, marketing, sales, and business teams to achieve cohesive outcomes.

  • Leading Agile design processes and maintaining iterative cycles of feedback and improvement within a fast-paced development environment.

  • Leveraging design thinking to optimize operations, innovate user experiences, and address complex challenges across industries.

  • Specializing in B2B platform and marketplace design, including logistics, delivery, and operational management systems.

Industry Expertise

  • Driving digital transformation through design in various industries, including eCommerce, logistics, and financial services.

  • Proficient in hands-on design work across product design, UX/UI, and prototyping, with a focus on delivering user-centered solutions.

  • Design experience for software-as-a-service platforms, enhancing user experiences while maintaining scalable operations.

  • Expertise in designing and leading B2B marketplace solutions with deep experience in cannabis (Weedmaps) and travel (Spotnana) industries.

  • Extensive experience consulting for various industries, providing design strategy, operational optimization, and digital transformation.

Technical Skills

  • Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, XD), InVision, Zeplin.

  • Creating high-fidelity prototypes and wireframes using Figma, Sketch, InVision, and Adobe XD.

    • Design Systems: Development and implementation of scalable design systems for multi-platform product ecosystems.

    • User Research & Analytics: Utilizing tools such as Miro, Confluence, Google Analytics, and Hotjar to gather and analyze user data.

    • Project Management Tools: Proficient in Jira, Trello, Asana, and Slack for managing design workflows and collaboration.

  • Development and implementation of scalable design systems for multi-platform product ecosystems.

  • Utilizing tools such as Miro, Confluence, Google Analytics, and Hotjar to gather and analyze user data.

  • Proficient in Jira, Trello, Asana, and Slack for managing design workflows and collaboration.

Let’s Work Together

949.740.6244
matt.martino.ux@gmail.com

Washington D.C.